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Programmatic Display & Media Buying

New Kid on the Block Clearing up the Programmatic Playground
6 months ago

New Kid on the Block Clearing up the Programmatic Playground

Blockchain is here and has the opportunity to provide clients and brands true transparency for their programmatic performance. But will agencies embrace transparency forced upon them by Blockchain technology or …
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The Risks of Using Your Media Agency Trading Desk
1 year ago

The Risks of Using Your Media Agency Trading Desk

We have all heard of programmatic and our agencies have demonstrated the benefits of the display black market but few clients understand programmatic in depth and how to ensure they …
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The Cost of Non-Human Traffic (NHT)?
2 years ago

The Cost of Non-Human Traffic (NHT)?

Are you paying your agency for Non-Human Traffic (NHT)?

No doubt you’re well underway with your brands’ programmatic delivery and at some stage experienced poor results such as people landing …
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What is Programmatic Buying & What does this mean for Brands?
4 years ago

What is Programmatic Buying & What does this mean for Brands?

Recently I was asked the difference between traditional display placements and programmatic buying.  My answer was simple. Where traditional media planning and buying was based on lists of websites and …
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